Zap has been founded in 2007 by well known luxembourgish internet entrepreneurs. Zap operates the leading Luxembourgish Social Network: zap.lu. By leveraging its extensive experience in the area of social networks, the company has developed several new products targeted at enterprises. Newsdeck.com, a professional social collaboration tool for companies, which enables sharing public internet articles between co-workers. The latest in line is SquareBoard.com, a digital workplace allowing companies to collaborate with greater ease across organizational silos by combining traditional intranets with a twist of social networking.